Two wine labels were created for young female adults aged 18-30 who enjoy active nightlife and seek affordable options for a good time, with the overall goal of exploring fresh market opportunities to rival existing competitors. Utilising gossip as a metaphor on the labels, aiming to symbolise the nightlife scene's chatter and intrigue, strategically designed to resonate with the exclusive niche target audience of Gossips.
Gossips could boost their presence in the nightclub market by using QR codes on wine labels. This simple but effective strategy links drinkers to artist Spotify playlists, creating a unique and innovative way for Gossips to stand out in the industry. This approach not only sets them apart from competitors but also enhances their visibility in a market where they haven't been actively promoting themselves.
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