Client: Re:act is a program dedicated to promoting responsible driving behaviors among young adults aged 17-25. This initiative involves engaging design students in developing innovative solutions to effectively communicate and advocate for safer driving habits.
Challenge: The task at hand is to create an impactful campaign that educates and raises awareness among peers about the importance of driving at safer speeds.
Target Audience: This campaign is specifically tailored for young people aged 17 to 25 years old.
Tone: The tone of voice should be crystal clear and deeply resonate with the target demographic, ensuring a strong and relatable connection.
Concept: Demonstrate the comparison between simulation vs reality, tailored to young adults aged 17 to 25. By engaging their interests through peer-to-peer communication and emphasise the significance of adhering to speed limits, varying according to location.
